← Amarkal

End User License Agreement

Amarkal  ·  Last updated: May 2026

Pulso | support@pulso.tools

Last updated: May 2026

IMPORTANT — READ CAREFULLY

This End User License Agreement ("Agreement") is a legal agreement between

you (an individual or a single entity, "You" or "Licensee") and Pulso

("Licensor") for the Amarkal macOS application ("Software").

By clicking "I Agree," installing, or using the Software, you agree to be

bound by this Agreement. If you do not agree to the terms of this

Agreement, do not install or use the Software.

1. GRANT OF LICENSE

1.1 License Grant

Subject to the terms and conditions of this Agreement and your payment of

all applicable license fees, Licensor grants You a personal,

non-exclusive, non-transferable, non-sublicensable license to install and

use the Software on the number of devices corresponding to your purchased

license tier, as set out in Section 2.

1.2 Scope

This license is for internal use only — either personal use or use within

Your organization. You may make a single archival copy of the Software for

backup purposes, provided all copyright and other proprietary notices are

reproduced on the copy.

1.3 Documentation

Any accompanying documentation provided with the Software is licensed for

use solely in connection with the Software.

2. LICENSE TIERS AND ACTIVATION

2.1 License Tiers

The following license tiers are available:

PERSONAL LICENSE

Permitted devices: 1 (one) macOS device

Permitted users: 1 (one) individual

Use case: Individual developers and solo operators

TEAM 5 LICENSE

Permitted devices: 5 (five) macOS devices

Permitted users: Up to 5 members of the same organization

Use case: Small teams

TEAM 10 LICENSE

Permitted devices: 10 (ten) macOS devices

Permitted users: Up to 10 members of the same organization

Use case: Larger teams and agencies

2.2 Activation

The Software is activated by entering the email address associated with

your license purchase. Activation requires an internet connection. For

license validation purposes, the Software transmits your email address

and a one-way SHA-256 hash of your device identifier to Licensor's

servers. No other data from your device is transmitted during activation.

2.3 Device Limit Enforcement

The Software may limit the number of simultaneous activations to the

number permitted by your license tier. If you exceed your device limit,

you must deactivate the Software on an existing device before activating

it on a new one. Contact support@pulso.tools for assistance with

deactivation.

2.4 Trial License

The Software may be used in trial mode for 14 days without payment.

Trial mode provides full functionality. At the end of the trial period,

activation with a purchased license is required to continue using the

Software. No credit card is required to use the trial.

2.5 License Transfer

You may not transfer your license to another individual or organization

without prior written consent from Licensor. If you wish to transfer your

license (for example, when leaving an organization), contact

support@pulso.tools.

3. RESTRICTIONS

You may not:

3.1 Copy or reproduce the Software except as expressly permitted in

Section 1.2;

3.2 Modify, adapt, translate, or create derivative works based on the

Software or any portion thereof;

3.3 Reverse engineer, decompile, disassemble, or otherwise attempt to

derive the source code, algorithms, or structure of the Software,

except to the limited extent that applicable law expressly permits

such activity notwithstanding this restriction;

3.4 Rent, lease, lend, sell, sublicense, distribute, or otherwise

transfer the Software or your license rights to any third party;

3.5 Use the Software to provide services to third parties on a

service-bureau, hosted, or managed-service basis without a separate

written commercial agreement with Licensor, except that use of the

App's built-in Agency Mode feature (managing projects and clients

on behalf of third parties within the App) is expressly permitted

under all license tiers;

3.6 Remove, obscure, or alter any copyright notices, trademarks, or

other proprietary rights notices in or on the Software;

3.7 Use the Software on a greater number of devices than permitted

by your license tier;

3.8 Use the Software in any manner that violates applicable laws,

regulations, or third-party rights.

4. OAUTH INTEGRATIONS AND THIRD-PARTY SERVICES

4.1 Integration Overview

The Software may be used to connect to third-party services including, but

not limited to:

- Advertising platforms: Google Ads, Meta Ads, Twitter/X Ads, LinkedIn

Ads, TikTok Ads, Snapchat Ads, Reddit Ads, Apple Search Ads

- Revenue and e-commerce: Stripe, Shopify, Klaviyo

- Developer infrastructure: Vercel, Railway

- No-code and CMS: Webflow, Memberstack

- Email and newsletters: Beehiiv, Kit (ConvertKit)

- Monitoring: Healthchecks.io, Cronitor

- AI services: Anthropic Claude (using your own API key)

- Notifications: Slack, Discord

- Email: IMAP accounts

- Cloud sync: Apple iCloud via CloudKit

4.2 Your Credentials

When You connect a third-party service account, the Software stores the

associated OAuth tokens or API keys:

- In the macOS Keychain for OAuth tokens and API keys; and

- In a locally encrypted SQLite database (AES-256-GCM via Apple

CryptoKit) for configuration and cached data.

Licensor's servers do not receive, store, or process your third-party

service credentials or the data fetched from those services.

4.3 Your Responsibility for Third-Party Compliance

You are solely responsible for ensuring that your use of the Software to

access third-party services complies with each third-party service's terms

of service, developer terms, acceptable use policies, and applicable law.

Licensor does not assume any responsibility for Your compliance with

third-party service terms.

4.4 Third-Party Service Changes

Third-party services may change, suspend, or discontinue their APIs,

policies, or functionality at any time. Such changes may affect the

Software's ability to connect to or retrieve data from those services.

Licensor will make reasonable efforts to maintain compatibility with

supported services but does not guarantee that integrations will remain

available or unchanged.

4.5 Authorization

By connecting a third-party service through the Software, You represent

and warrant that:

a) You are authorized to access the connected account;

b) Your use of that service's data through the Software complies with

all applicable terms and policies; and

c) You hold any required consents from third parties whose data may

appear in the connected account.

4.6 Revocation

You may disconnect any third-party service from within the Software at

any time. Disconnecting a service removes locally stored credentials for

that service. You should also revoke the Software's access within the

third-party service's own authorization settings.

5. DATA STORAGE AND SECURITY

5.1 Local Storage Architecture

The Software is designed on a local-first architecture. The following

data is stored exclusively on Your device:

- OAuth tokens: macOS Keychain

- API keys: macOS Keychain

- IMAP credentials: macOS Keychain

- Dashboard configuration and metrics cache: local SQLite database

encrypted with AES-256-GCM

- Application preferences: macOS standard application storage

5.2 iCloud Sync

If You enable iCloud sync, the Software uses Apple's CloudKit framework

with Your personal iCloud account. Only encrypted data is synchronized

via iCloud. Licensor has no access to Your iCloud account or the data

stored within it. Your use of iCloud is governed by Apple's iCloud Terms

and Conditions and Privacy Policy.

5.3 License Validation Data

The only data transmitted to Licensor's servers is:

- Your email address (used for license validation and support)

- A SHA-256 hash of your device identifier (used for device count

enforcement; the identifier itself is never transmitted)

This data is stored by Licensor in a secure database (Supabase) with

encryption at rest and in transit.

5.4 Your Security Responsibilities

You are responsible for:

a) Maintaining the security of the macOS user account under which the

Software is installed;

b) Ensuring that the device on which the Software is installed is

protected against unauthorized physical and network access;

c) Maintaining the security of your iCloud account if iCloud sync is

enabled;

d) Safeguarding your third-party service credentials.

Licensor is not responsible for unauthorized access to Your data

resulting from Your failure to maintain adequate device or account

security.

6. UPDATES

6.1 Availability of Updates

Licensor may from time to time make updates, patches, or new versions of

the Software available. Updates may be delivered automatically through

the Software's built-in update mechanism or may require manual download.

6.2 Included Updates

Your license includes minor updates (e.g., version 1.0.x to 1.x.0) for

12 months from your purchase date. Major version upgrades may require

the purchase of a new or upgrade license. Licensor will provide

reasonable advance notice before requiring payment for a major upgrade.

6.3 Mandatory Updates

Some updates may be required to maintain compatibility with third-party

service APIs or macOS. Licensor is not responsible for loss of

functionality caused by Your failure to install required updates.

6.4 No Obligation

Licensor is under no obligation to release any updates, new features,

or new versions of the Software.

7. INTELLECTUAL PROPERTY

7.1 Ownership

The Software, including all copies, modifications, and derivative works,

is and remains the sole property of Licensor and is protected by

copyright, trade secret, and other intellectual property laws. This

Agreement does not transfer any ownership interest in the Software to You.

7.2 Trademarks

"Amarkal," "Pulso," and related logos and marks are trademarks of Licensor.

This Agreement does not grant You any right to use these marks.

7.3 Open-Source Components

The Software may incorporate open-source libraries and components. Such

components are licensed under their respective open-source licenses, which

are made available within the Software's About screen or documentation.

This Agreement applies only to Licensor's proprietary components of the

Software and does not modify the terms of any open-source license.

8. DISCLAIMER OF WARRANTY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SOFTWARE IS

PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND. LICENSOR EXPRESSLY

DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR

OTHERWISE, INCLUDING WITHOUT LIMITATION:

(A) ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR

PURPOSE, TITLE, OR NON-INFRINGEMENT;

(B) ANY WARRANTY THAT THE SOFTWARE WILL MEET YOUR REQUIREMENTS OR

OPERATE WITHOUT INTERRUPTION OR ERROR;

(C) ANY WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS

OF DATA FETCHED FROM THIRD-PARTY SERVICES;

(D) ANY WARRANTY THAT DEFECTS WILL BE CORRECTED.

YOU ASSUME ALL RISK AS TO THE QUALITY, PERFORMANCE, AND RESULTS OF THE

SOFTWARE. IF THE SOFTWARE PROVES DEFECTIVE, YOU ASSUME THE ENTIRE COST

OF ALL NECESSARY SERVICING OR CORRECTION.

SOME JURISDICTIONS DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES. IN SUCH

JURISDICTIONS THE ABOVE EXCLUSIONS APPLY TO THE FULLEST EXTENT PERMITTED

BY APPLICABLE LAW.

9. LIMITATION OF LIABILITY

9.1 EXCLUSION OF CERTAIN DAMAGES

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL

LICENSOR OR ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR

ANY:

- INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES;

- LOSS OF PROFITS, REVENUE, DATA, BUSINESS, OR GOODWILL;

- BUSINESS INTERRUPTION;

- COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES;

ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR YOUR USE OF OR

INABILITY TO USE THE SOFTWARE, HOWEVER CAUSED AND UNDER WHATEVER THEORY

OF LIABILITY (CONTRACT, TORT INCLUDING NEGLIGENCE, STRICT LIABILITY, OR

OTHERWISE), EVEN IF LICENSOR HAS BEEN ADVISED OF THE POSSIBILITY OF

SUCH DAMAGE.

9.2 AGGREGATE CAP

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LICENSOR'S TOTAL

AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING UNDER OR RELATED TO

THIS AGREEMENT SHALL NOT EXCEED THE AMOUNT YOU ACTUALLY PAID FOR YOUR

LICENSE IN THE 12 MONTHS PRECEDING THE CLAIM, OR FIFTY US DOLLARS ($50),

WHICHEVER IS GREATER.

9.3 BASIS OF BARGAIN

THE LIMITATIONS IN THIS SECTION 9 REFLECT A REASONABLE ALLOCATION OF

RISK AND ARE AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN

THE PARTIES. LICENSOR WOULD NOT HAVE GRANTED THIS LICENSE WITHOUT THESE

LIMITATIONS.

SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON LIABILITY FOR CERTAIN

TYPES OF DAMAGES. IN SUCH JURISDICTIONS, THE ABOVE LIMITATIONS APPLY TO

THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.

10. TERM AND TERMINATION

10.1 Term

This Agreement is effective from the date You first install or use the

Software and continues until terminated.

10.2 Termination by You

You may terminate this Agreement at any time by uninstalling all copies

of the Software and deleting all related files from Your devices. Refunds

are subject to Licensor's refund policy set out in the Terms of Service

at pulso.tools/amarkal/terms.

10.3 Termination by Licensor

Licensor may terminate this Agreement immediately upon written notice if:

a) You breach any material provision of this Agreement and fail to cure

such breach within 10 days of receiving written notice;

b) You engage in conduct prohibited by Section 3 of this Agreement;

c) Required by applicable law or regulation.

10.4 Effect of Termination

Upon termination of this Agreement for any reason:

a) Your license to use the Software is immediately revoked;

b) You must uninstall the Software from all devices and destroy all

copies in your possession;

c) Licensor may deactivate your license key.

The following sections survive termination of this Agreement: Section 3

(Restrictions), Section 7 (Intellectual Property), Section 8 (Disclaimer

of Warranty), Section 9 (Limitation of Liability), Section 11 (Governing

Law), and Section 12 (General Provisions).

11. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the

laws of the State of Israel, excluding its conflict of law rules. Any

dispute arising from this Agreement shall be resolved in the competent

courts of Israel.

Notwithstanding the above, this choice of law does not deprive You of the

protection afforded by mandatory provisions of the law of your country of

residence that cannot be derogated from by agreement. If You are a

consumer resident in the European Union, You may also benefit from

mandatory consumer protection provisions of the laws of your country of

residence, and may bring proceedings in your local courts.

12. GENERAL PROVISIONS

12.1 Entire Agreement

This Agreement, together with the Privacy Policy at

pulso.tools/amarkal/privacy and the Terms of Service at

pulso.tools/amarkal/terms, constitutes the entire agreement between You

and Licensor with respect to the Software and supersedes all prior

representations, agreements, and understandings, whether oral or written.

12.2 Amendments

Licensor reserves the right to update this Agreement. Licensor will

notify You of material changes via in-app notification or via the email

address associated with Your license. Your continued use of the Software

after the effective date of an updated Agreement constitutes Your

acceptance of the revised terms.

12.3 Severability

If any provision of this Agreement is found to be invalid or

unenforceable, that provision shall be modified to the minimum extent

necessary to make it valid and enforceable, and the remaining provisions

shall continue in full force and effect.

12.4 Waiver

No failure or delay by Licensor in exercising any right under this

Agreement shall constitute a waiver of that right.

12.5 Assignment

You may not assign or transfer this Agreement or any rights granted

hereunder without the prior written consent of Licensor. Licensor may

assign this Agreement without restriction.

12.6 Export Compliance

You represent that You are not located in a country subject to a US

Government embargo or that has been designated by the US Government as a

"terrorist supporting" country, and that You are not listed on any US

Government list of prohibited or restricted parties. You agree to comply

with all applicable export laws and regulations.

12.7 Apple Platform (Future)

Amarkal is currently distributed via Gumroad and pulso.tools only. If the

Software is made available on the Apple App Store in the future, the

following additional terms will apply at that time: (a) this Agreement is

between You and Licensor only, not Apple; (b) Apple has no obligation to

furnish maintenance or support services for the Software; (c) Apple is not

responsible for addressing any claims relating to the Software or its use.

12.8 Contact

For license inquiries, activation assistance, or any other questions:

Pulso

Email: support@pulso.tools

Website: pulso.tools